VALUES
More than just clients, I seek allies. If you resonate with these values, let’s join forces and amplify your impact.
Ethical Marketing
Using images and copy that avoid exaggeration and manipulation.
Being transparent in my own business practices, including pricing and scope.
Inclusive Messaging
Designing ads that celebrate bodies in all their diversity, fostering a space where people feel welcome regardless of their body size or shape.
Promoting courses and memberships that focus on holistic well-being rather than weight-centric goals.
Body Positivity
Choosing not to work with people who promote anything other than the full acceptance of all bodies, regardless of size, shape, skin tone, gender or physical ability.
Anti-diet culture
Avoiding language that stigmatizes certain body types or perpetuates harmful diet myths.
Declining to run ads promoting harmful diet practices.
Intersectional Wellness
Ensuring that wellness is portrayed as inclusive and accessible to individuals of all body types, genders, races, and physical abilities, without perpetuating harmful notions of an idealized body.
Acknowledging my own privileges, and considering how messaging can marginalise people of different genders, races, classes, sexual orientations, and physical abilities.
Holistic Wellness
Acknowledging that health is multifaceted and not solely determined by appearance.
Using a holistic definition of health to encompass mental, emotional, and social dimensions.
Simplicity and Transparency
Avoiding overcomplicating strategies and systems, for my clients’ sake and my own.